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AI Visibility Audit
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Prepared by saigon.digital · August 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your customers are no longer just searching on Google: they are asking AI which jewelry brands to buy from. This audit shows exactly where you stand, who is winning, and what to do next.
Saigon Digital helped us completely rethink our digital visibility strategy. Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where digital discovery is heading and how to position brands to win.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where FANCI ME stands in the AI search era, and the opportunity cost of the current gap.
FANCI ME sells beautiful, affordable jewelry, but when a buyer asks ChatGPT or Google's AI "which online jewelry store should I buy from?", five competitors with stronger domain authority and deeper content libraries get the recommendation instead. You are invisible in the channel that is quickly becoming the primary way consumers discover new brands.
We tested how FANCI ME appears when potential customers ask AI tools to recommend affordable jewelry brands. Here is what we found.
No evidence of ChatGPT recommending FANCI ME in any jewelry buyer query. Competitors Mejuri, Gorjana, and Ana Luisa dominate these responses.
FANCI ME was absent from all four tested Google AIO queries. Kendra Scott, Sterling Forever, and Mejuri appeared instead.
Absent from Perplexity recommendations in the affordable jewelry category. Stronger DR competitors are consistently surfaced.
No presence in Gemini's jewelry brand recommendations. Gemini tends to surface the widest range of brands, yet FANCI ME is still missing.
0 / 4 platforms currently surface FANCI ME in relevant AI-generated recommendations.
Structured authority content, third-party mentions, FAQ pages, comparison content, and consistent brand signals across the web. Your competitors currently have significantly more of all of these.
We ran the exact searches your buyers use when asking AI tools to recommend an online jewelry store. Here is who appeared, and whether FANCI ME was in the answer.
Across all four tested queries, FANCI ME was completely absent. The brands that consistently appeared (Mejuri, Gorjana, Ana Luisa, Quince) all share three traits: high domain authority (DR 61+), deep comparison and category content, and strong third-party coverage from publications like Forbes, StyleCaster, and PureWow.
FANCI ME's price point ($25-$80 range) and sterling silver focus put it in direct competition with brands like AMYO and AJLuxe, yet those smaller brands already appear in AI recommendations because they publish "best for" and comparison content. Building this content layer is the fastest path to AI visibility.
These are the brands currently winning AI recommendations in your market. Understanding why they are cited, and you are not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| FANCI ME You | 36 | Not Cited | Not Appearing | Not Cited | Audit target |
| Mejuri | 75 | Cited | Appearing | Cited | Massive content library, Forbes/Vogue featured, category-defining brand |
| Quince | 74 | Cited | Appearing | Cited | Strong "vs Mejuri" comparison content, wide press coverage across verticals |
| Gorjana | 69 | Cited | Appearing | Partial | Featured in StyleCaster/PureWow "brands like Mejuri" lists, deep category pages |
| Sterling Forever | 65 | Partial | Appearing | Partial | Niche sterling silver authority, SEO-optimised collection pages with strong internal linking |
| Ana Luisa | 61 | Cited | Appearing | Cited | Sustainability messaging, strong PR coverage, dedicated comparison page strategy |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes FANCI ME can make right now to start appearing in AI-generated recommendations within 30 to 90 days.
Rebuild the missing /about-us and /contact pages with structured, keyword-rich content. Rewrite the llms.txt file with the correct brand name (FANCI ME, not "MagicJohn"), positioning, product categories, and value propositions so AI crawlers get clear context about who you are and what you sell.
Create "FANCI ME vs Mejuri," "best affordable sterling silver jewelry," and "jewelry gifts under $100" content pages. These are the exact queries buyers ask AI, and having dedicated pages with honest comparison data dramatically increases citation probability.
Implement Organization, Product, FAQ, and Breadcrumb schema across the Shopify store. AI platforms use structured data to understand what your brand sells, who it serves, and whether to trust it. This also improves Google rich snippets and click-through rates.
While auditing how AI sees FANCI ME, we also looked at the website itself (Shopify, Broadcast v6.1.0 theme). These specific issues are holding back both your AI visibility and how the site converts, and they are all fixable.
Both /pages/about-us and /pages/contact return 404 errors. These are trust-signal pages that customers and AI crawlers expect to find on any legitimate e-commerce store. Missing them reduces brand credibility and limits what AI tools can learn about FANCI ME. Visitors looking for your story or a way to reach you hit a dead end.
The llms.txt file (at /cdn/shop/files/llms.txt) identifies the brand as "MagicJohn" instead of "FANCI ME" and contains almost no useful information. This is the file AI models read to understand your business, and it is sending the wrong signals entirely. It should include your brand name, product categories, positioning, and key differentiators.
The Shopify store loads numerous third-party tracking scripts, analytics pixels, and chat widgets that slow page performance. Combined with the Broadcast v6.1.0 theme, this creates render delays that hurt both user experience and crawl efficiency. Auditing and consolidating these scripts could significantly improve page speed and Core Web Vitals.
Web development and Shopify optimisation are core strengths at Saigon Digital. Fixing the issues above is part of the work, not a separate project. We handle the AI visibility, the SEO, and the website itself.
This audit shows the problem. Fixing it means more than AI alone: the website, the SEO, and the AI visibility all work together. We handle all three, then keep it growing.
FANCI ME has a clear path to winning AI and search visibility, plus a website that fully supports it. The gap to competitors is real but closeable. We typically start with a fixed-price foundation sprint (AI and GEO, SEO, and the website fixes above), then a simple monthly retainer to keep growing and maintain the site. A 30-minute call is all it takes to map it out.
Nick Rowe · CEO & Co-Founder, Saigon Digital
A fixed-price 3-month sprint: get cited in AI answers, fix the SEO foundations, rebuild missing pages, rewrite the llms.txt, and optimise the Shopify store for speed and conversions. One scope, one price.
A simple monthly retainer once the foundation is set: continued SEO and AI visibility growth, comparison content, blog strategy, and website maintenance and support. Rolling monthly, no long lock-in.
Every month your competitors build more authority signals, the gap widens. AI models are training on content published now, so delay compounds the problem. Mejuri is at DR 75 today: closing the gap only gets harder with time.